I'm a practitioner. Just like you.

I built this context enhanced system for my own work. The lessons I share aren't from a textbook, but from months of trial, error, and real results in the trenches.

Why I built this.

For the better part of the last two decades I've been in B2B account management and sales, both as a frontline contributor and as a team lead. When ChatGPT came out, being the ever so curious professional I am, I began to experiment with how to use it.

Fast forward to now. I'm part of the fractional / contractor economy for startups, and I was tasked with building an entire GTM process for a new product. I had to research the audience, create a brand voice, build pipeline and close sales.

So I read articles. Followed thought leaders. Watched hours of podcasts to understand the ecosystem. I went from listening to doing. I started building something I needed... not a prompt here and there, but an actual system. A way to capture my voice, my audience context, and my business goals in a format that AI tools could actually use.

Six months later, the difference was measurable. Certain email response rates climbed to 8–9% (the industry average is 1–2%). Content creation time dropped by 60%. And the outputs actually sounded like us.

That's when I realized: this isn't just a personal workflow improvement. This is something every go-to-market team needs. And so here we are.

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Listen before suggesting

I want to understand your business and your customers before I recommend anything. Discovery is partnership.

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Build together, not for you

You'll understand every piece of the system we build. No black boxes. No dependencies on me to make it run.

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Local and in-person when possible

I'm still a practitioner. I still use this for my clients. There is probably more in common than we think.

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Specific over generic, always

The whole point is contextual relevance. I don't do boilerplate for my clients or for myself.

I don't claim to have all the answers.

I've had to pivot and update my approach multiple times in the past year. This industry is evolving fast. We're still in the early chapters. Anyone who tells you they've figured it all out isn't being honest with you.

What I bring is a growth mindset, real experience, and a genuine commitment to figuring this out together with you. That's it.

Some Assembly Required is my way of carrying that forward.

And we don't need to stop at this context engine project. I'd love to better understand your goals and outcomes, so we can create additional value together.